Hansen Strategy is an independent consulting business led by Dr Neal Hansen, focused on advising and facilitating superior decision making in lifecycle management and brand strategy.

Hansen Strategy works with the pharma industry to help maximize product and portfolio value throughout the commercial lifecycle through lifecycle management and strategy optimization services.





Hansen Strategy's Managing Director, Neal Hansen, co-authored Pharmaceutical Lifecycle Management: Making the Most out of Each and Every Brand, A comprehensive guide to optimizing the lifecycle management of pharmaceutical brands. This is available to purchase from Amazon, click here to view.

Neal Hansen runs a lifecycle management training course for C.E.Lforpharma focusing on commercialization strategies for late state lifecycle management.  Click here for more information.

Strategy Optimization

• Competitor Simulation
• Risk Management
• Annual Brand Planning
• Scenario Planning

Lifecycle Management

• Lifecycle Management Process Optimisation and Training
• Brand LCM Planning
• Preparing for Patent Expiry
• Optimising Established Brands